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This is how the magic midsole cleaner works.

Magic “micro earthquakes” let bright midsoles shine again!

Every shoe-lover is familiar with the problem: white and light-coloured midsoles are especially susceptible to dirt. Most all-round cleaners cannot remove dirt from the sole effectively. The innovative solution here is MAGIC CLEANER! With the strength of “micro earthquakes”, MAGIC CLEANER can restore dirty soles to their former sparkle in 60 seconds!

Magical “micro earthquakes” clean on a physical basis with up to 8,000 motions per second!

Magic “micro earthquakes” let bright midsoles shine again!

Every shoe-lover is familiar with the problem: white and light-coloured midsoles are especially susceptible to dirt. Most all-round cleaners cannot remove dirt from the sole effectively. The innovative solution here is MAGIC CLEANER! With the strength of “micro earthquakes”, MAGIC CLEANER can restore dirty soles to their former sparkle in 60 seconds!

Magical “micro earthquakes” clean on a physical basis with up to 8,000 motions per second!

Magical Properties that convince

Magic Cleaner is a cleaning product which impresses with its innovative mode of action.

Patented technology

"Micro earthquakes" with 8,000 movements per second

Magical “micro earthquakes” clean on a physical basis with up to 8,000 motions per second!

water-based

biodegradable

dermatologically tested

Cleans physically, not chemically

During the physical cleaning process, the dirt is removed from the midsole by “micro earthquakes” and can be collected with ease after at least 60 seconds of use.

Gentle on materials and residue-free

Intensive product tests by expert shoe cleaners (cleaning services) have shown that the cleaning of soles or midsoles by means of the physical operating principle is exceptionally gentle on materials.

Magical Properties that convince

Magic Cleaner is a cleaning product which impresses with its innovative mode of action.

Patented technology

"Micro earthquakes" with 8,000 movements per second

Magical “micro earthquakes” clean on a physical basis with up to 8,000 motions per second!

water-based

biodegradable

dermatologically tested

Cleans physically, not chemically

During the physical cleaning process, the dirt is removed from the midsole by “micro earthquakes” and can be collected with ease after at least 60 seconds of use.

gentle on materials and residue-free

Intensive product tests by expert shoe cleaners (cleaning services) have shown that the cleaning of soles or midsoles by means of the physical operating principle is exceptionally gentle on materials.

60 seconds of magic in four steps

This is how simply it works

Spray directly onto the sole.
Let it work for at least 60 seconds.
Use a sponge in the case of the most persistant stains
Wipe off the dirt with a sponge or cloth – done!

Frequently asked questions

Find more helpful information about the MAGIC CLEANER in our FAQ.

What is the magic behind the cleaning "micro earthquakes"?

The innovative cleaning product Magic Cleaner from Bama boasts the patented technology of “micro earthquakes”. Magic Cleaner cleans physically with the strength of “micro earthquakes”, in which microscopically small bubbles move up to 8,000 times per second. The dirt is removed within 60 seconds, and the midsole shines with its former sparkle once more.

The “magical cleaning process” works in four phases:

 

  1. Spraying on the cleaner and penetration of the dirt particles.
  2. Dynamic break-down of the dirt particles.
  3. Ablösen der Schmutzpartikel von der Zwischensohle
  4. Removal of the dirt particles from the midsole.

What is special about Magic Cleaner that distinguishes it from other cleaning products?

The speciality of Magic Cleaner is the innovative, patented technology of “micro earthquakes”, which removes the dirt gently in a physical manner and does not chemically dissolve it, as is the case with conventional cleaning products.

What does "cleaning on a physical basis" mean when compared to a chemical process?

The operating principle of Magic Cleaner is based on a physical process in which microscopically small liquid bubbles move in a highly dynamic manner up to 8,000 times per second. This removes the dirt from the sole, which can be wiped off easily with a sponge or cloth after at least 60 seconds of use. In contrast, in a chemically based cleaning process the dirt is dissolved in the cleaning fluid.

What do I need to pay attention to when using Magic Cleaner to get the best-possible results?

After spraying on the fluid, let it work for at least 60 seconds and then wipe off the dirt that has been removed. With open-pored soles, make sure to wipe away the removed dirt (as shown in the video) and not to rub it into the sole.

On which sole materials can Magic Cleaner be used?

Magic Cleaner can be used on all plastic-based soles and midsoles. The cleaning action works especially well on light-coloured, smooth soles, but also on structured surfaces. In the case of open-pored materials, please make sure to wipe off the removed dirt with a sponge or cloth, as shown in the video, and not to rub it in.

Does Magic Cleaner corrode or damage the material of the midsole or the sole?

Intensive product tests by expert shoe cleaners (cleaning services) have shown that the cleaning of soles or midsoles by means of the physical operating principle is exceptionally gentle on materials.

Will the surface material of my shoe be corroded or damaged by accidental contact with Magic Cleaner?

Intensive product tests by expert shoe cleaners (cleaning services) have shown that the cleaning of soles or midsoles by means of the physical operating principle is exceptionally gentle on materials.

60 SECONDS OF MAGIC IN FOUR STEPS

This is how simply it works

Spray directly onto the sole.
Let it work for at least 60 seconds.
Use a sponge in the case of the most persistant stains
Wipe off the dirt with a sponge or cloth – done!

Frequently asked questions

Find more helpful information about the MAGIC CLEANER in our FAQ.

What is the magic behind the cleaning "micro earthquakes"?

The innovative cleaning product Magic Cleaner from Bama boasts the patented technology of “micro earthquakes”. Magic Cleaner cleans physically with the strength of “micro earthquakes”, in which microscopically small bubbles move up to 8,000 times per second. The dirt is removed within 60 seconds, and the midsole shines with its former sparkle once more.

The “magical cleaning process” works in four phases:

 

  1. Spraying on the cleaner and penetration of the dirt particles.
  2. Dynamic break-down of the dirt particles.
  3. Ablösen der Schmutzpartikel von der Zwischensohle
  4. Removal of the dirt particles from the midsole.

What is special about Magic Cleaner that distinguishes it from other cleaning products?

The speciality of Magic Cleaner is the innovative, patented technology of “micro earthquakes”, which removes the dirt gently in a physical manner and does not chemically dissolve it, as is the case with conventional cleaning products.

What does "cleaning on a physical basis" mean when compared to a chemical process?

The operating principle of Magic Cleaner is based on a physical process in which microscopically small liquid bubbles move in a highly dynamic manner up to 8,000 times per second. This removes the dirt from the sole, which can be wiped off easily with a sponge or cloth after at least 60 seconds of use. In contrast, in a chemically based cleaning process the dirt is dissolved in the cleaning fluid.

What do I need to pay attention to when using Magic Cleaner to get the best-possible results?

After spraying on the fluid, let it work for at least 60 seconds and then wipe off the dirt that has been removed. With open-pored soles, make sure to wipe away the removed dirt (as shown in the video) and not to rub it into the sole.

On which sole materials can Magic Cleaner be used?

Magic Cleaner can be used on all plastic-based soles and midsoles. The cleaning action works especially well on light-coloured, smooth soles, but also on structured surfaces. In the case of open-pored materials, please make sure to wipe off the removed dirt with a sponge or cloth, as shown in the video, and not to rub it in.

Does Magic Cleaner corrode or damage the material of the midsole or the sole?

Intensive product tests by expert shoe cleaners (cleaning services) have shown that the cleaning of soles or midsoles by means of the physical operating principle is exceptionally gentle on materials.

Will the surface material of my shoe be corroded or damaged by accidental contact with Magic Cleaner?

Intensive product tests by expert shoe cleaners (cleaning services) have shown that Magic Cleaner does not cause any damage to the material or leave any stains on smooth surface materials made of leather or plastic.